Come join The Marketing Society as we take an early morning walk through data. We have a great line-up of international and local data experts who will share insight into how to use data effectively.
We will demystify “Big Data” and show how brands and agencies are extracting the most from data, and getting closer to their customers while driving profitability.
Ben Hewitt: Senior vice President of Global Business Integration
Starcom MediaVest Group
Stephen O’ Leary: Media Analyst
Bonin Bough: Vice President of Global Media & Consumer Engagement